Long content on the site looks boring and not many people are ready to read it. First sentences play an important role in the first impression, but when a visitor sees a long text, he usually loses enthusiasm and goes to the next page.
That's an undesirable result, especially if you have important information after this text. The visitor won't see it.
With Read More widget you can make your content more attractive. This function helps to hide a bulky text until your user presses the button "Read More".
In this way, you won't bother your customers with information and add more data about the product. Furthermore, it influences positively on store's ranking.
For the search engine, all content will be visible, while visitors see the only necessary information.
In settings, you will have an opportunity to edit text and its view.